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Marketing Communication and Public Relations

Marketing Communication and Public Relations

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INTRODUCTIONIntroducere curs

This course is structured as a two-day interactive training program. The course seeks to enable participants to acquire knowledge regarding communication strategies and planning, to develop skills required to measure and control the communication process, to successfully communicate with advertising agencies and the press, and to develop their presentation skills, a key asset for any good communicator.


  • Develop an action plan;
  • Know and understand the measurement and control tools used in the communication process;
  • Understand the collaboration with advertising agencies;
  • Develop the skills required to manage the relationship with the press;
  • Develop presentation skills.

Learning objectives
By the end of this course, participants will be able to:

  • Develop and implement a marketing strategy;
  • Apply the skills required to manage the relationship with the press;
  • Apply their presentation skills;
  • Create an action plan;
  • Plan and organize an event.

AGENDAGo to top button


Day 1: Developing a communication strategy

  • Defining objectives;
  • Establishing strategies;

Developing and implementing an action plan
Measurement and control tools

Communicating with advertising agencies

  • The content of the brief sent to the agency;
  • Pitch organization;
  • Selecting the agency;
  • Efficient methods of working with agencies.

Day 2: Planning and organizing an event

  • Corporate event;
  • Event destined to customers;
  • Fair/exhibition.

Managing the relationship with the press

  • Writing a press release;
  • Answering to requests from journalists;
  • Organizing a press conference.

Developing presentation skills.



✔ Course material
Participants will receive a hard and an electronic copy of the course, as well as a document that comprises the exercises solved during the training sessions.


✔ Premium Subscription – 3 months
Participants will have access to over 7,000 KPIs examples, to 38 documentation fields and will be able to export 500 documented KPIs from our platform Moreover, they will be given access to the “Top 10 KPIs in 2010” report, and to a “Top 25 KPIs in 2010” report of their choice.


✔ Other resources
Participants will receive the KPI Infographic developed by the KPI Institute, which is a brief presentation of good practices in using KPIs.


Who should attend?

People interested in marketing communication and public relations
The training course is destined to people interested in learning the marketing communication techniques and strategies. One of the main benefits of this course is the opportunity to learn from experts in the field how to measure and control the communication process with both advertising and press agencies. The program is focused on presenting participants with relevant examples, case studies and applied exercises, which together represent a unique learning experience.

Marketing experts
Through their participation in this training course, marketing and communication specialists or assistants will have the opportunity to get acquainted with the marketing communication strategies and tools. Moreover, they also have the opportunity to understand how to manage the relationship with the press. Starting from the processes and tools they already use, participants will get a clearer perspective on how they should act in order to ensure a successful marketing communication.

FACILITATORGo to top button

Master’s in Marketing and Management Strategies and Policies

Diana Bota has been working as a Marketing Development Representative for SDL, worldwide supplier of translation services and technologies, since 2012. One of her main responsibilities is to use the information gathered by the marketing and communication departments of the company in order to increase the number of customers.

From 2011 to 2012, Diana was Marketing Communications Specialist for Brinel, where she was in charge of the communication, PR and CSR activities. One of the projects she managed was the Talent IT School for Excellence – a program destined for students seeking a career in IT. Moreover, she increased the number of partnerships with student organizations in order to support the professional development of the youth. Diana also developed cultural projects, such as the partnership between Brinel and the Transylvania International Film Festival. At the same time, she managed the communication with the media regarding Brinel’s activities and projects.

From 2007 to 2011, Diana was Marketing Specialist for BT Insurance, and after the company’s rebranding, she held the same position at Groupama Insurance. At BT Insurance, Diana’s responsibilities were to create the visual identity of the company’s products, to manage the advertising campaign for house and car insurance, to manage the marketing activities for some of the company’s products. At Groupama Insurance, Diana coordinated the change of visual identity for over 300 locations all over Romania.

In April 2009, she founded the IAA Young Professionals in Cluj, the first IAA Young Professionals agency outside Bucharest. Until January 2012, Diana was president of this organization, dedicated to the creation and support of a dynamic network of young marketing and communication professionals.

In 2007, Diana earned a Bachelor’s degree in Communication and Public Relations from the Faculty of Political, Administrative and Communication Sciences, Babeș-Bolyai University and pursued a Master’s degree in Marketing and Management Strategies and Policies, at the Faculty of Economics and Business Administration.

Diana’s passion for marketing was shaped even before she fully grasped the complex nature of this extremely dynamic field in which something new can be learned every day.


The “Marketing Communication and Public Relations” training course provides an interactive practice-based learning environment in which participants:

  • Apply the knowledge acquired during each training session in exercises;
  • Analyze case studies and interpret the results;
  • Share their own experience and good practices in the field;
  • Are part of a knowledge evaluation process, both before and after the training course.


At the end of the course, participants will take a knowledge test that comprises 20 questions. The maximum score that can be obtained is 20 points and in order to receive the diploma that acknowledges their competences in the field, participants must obtain at least 10 points.


Contact us for details and registration!

Anca Andrieş
Marketing and PR Coordinator
Phone: +40 369 801 650
Mobile: +40 746 673 701


“Under development”


• Resources
Under development.


1. What is the value added of this course?

The main advantage of participating in this course is the possibility to learn, understand and correctly apply the marketing communication strategies and techniques in order to establish a successful communication relationship with the press and advertising agencies. Moreover, participants can share their experience, as well as good practices, during group discussions and exercises.

2. How do I get access to course materials and other resources?

Each participant will receive an e-mail with the course materials and other useful resources within 3 days from the termination of the course. The 3-month Premium subscription to the platform will become active starting with the second day after the end of the course.

3. Should I study prior to the course?

The participation in this course is not conditioned by a prior preparation or research in the field. The first training session is designed as an introduction to the world of KPIs, and it is meant to provide a common knowledge base for all participants.

4. Are there other useful resources that I could use in my continuous professional training?

Each participant will have access to a series of useful KPI resources. The materials and links provided after each training session, as well as the additional links to recommended literature in the field represent continuous learning opportunities. Moreover, in order to get the latest performance management news, participants interested in their continuous training in this field can access the blog

5. Can another person replace the person that signed up for the course?

You can appoint someone else to attend the course, without paying another registration fee, should you not be able to participate in the course, subsequent to your registration.


“This training course represents the perfect balance between theoretical aspects and practice. It has managed to put forward questions and challenges even for a performance management specialist. The gradual presentation of information and cases studies, in various stages of the training program, is the most important aspect of this course for every participant.”

Nicoleta Pulbere, Performance Manager – Continual Service Improvement, IT Global Solutions, OMV Petrom