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Cross-cultural Management

Cross-cultural Management

Management-Intercultural1 Management-Intercultural2 Management-Intercultural3 Management-Intercultural4 Management-Intercultural5

INTRODUCTIONIntroducere curs

This training course is structured as a two-day interactive program. It offers participants the opportunity to understand cultural differences and to encourage development and creativity in environments defined by diversity.


  • Use cultural variables in practice through case studies and exercises applied in cross-cultural management;
  • Understand how cultural variables are employed at organizational, departmental and individual level;
  • Access resources and tools specific for cross-cultural management.

Learning objectives
By the end of this course, participants will be able to:

  • Better understand cultural differences and the way in which these influence the business environment and management;
  • Improve communication and professional relationships within multicultural teams.

AGENDAGo to top button


Day 1: Introduction to cross-cultural management

  • Terminology;
  • What do we understand by culture? (models, culture as “normal distribution”);
  • Romanian cultural aspects.

Cultural dimensions

  • The Hofstede, Trompenaars, Schwartz Theories;
  • Results of the cultural dimensions analysis for Romania.

Attitudes towards risk and time preferences as cultural aspects

  • Comparative cross-cultural analysis;
  • Implications for cross-cultural management.

Case studies, personal evaluations and advice for performance in business

  • Relationships and rules. Universalist culture vs. Particularist culture;
  • The group and the individual. Collectivist culture vs. Individualist culture;
  • Feelings and relationships. Emotional culture vs. Neutral culture. Cross-cultural communication;
  • How much do we get involved? Specific culture vs. Diffuse culture.

Situational tests: Cultural self-evaluation


Day 2: Corporate culture, diversity and negotiation elements

  • Corporate culture. Typologies and case studies;
  • “Family” culture;
  • “Eiffel Tower” culture;
  • “Incubator” culture;
  • “Guided missile” culture.

Cultural dilemmas

  • Cultural differences. Examples of cultural dilemmas;
  • Reconciliation of cultural differences;
  • Case study: South Africa

Diversity, key element of performance management

  • Elements of diversity;
  • Diversity management. Strategies;
  • Multicultural teams.

Negotiation and conflict resolution

  • The negotiation process;
  • The conflict resolution process;
  • Cultural implications and process optimization;
  • Conclusions – The importance of managing cultural differences; suggestions.



✔ Course material
Participants will receive a hard and an electronic copy of the course, as well as an Excel document with the course notes and the exercises solved during the training sessions.

Abonament Premium 3 luni

✔ Premium Subscription – 3 months
Participants will have access to over 7,000 KPIs examples, to 38 documentation fields and will be able to export 500 documented KPIs from our platform Moreover, they will be given access to the “Top 10 KPIs in 2010” report, and to a “Top 25 KPIs in 2010” report of their choice.

Alte resurse

✔ Other resources
Participants will receive the KPI Infographic developed by the KPI Institute, which is a brief presentation of good practices in using KPIs. Moreover, participants will also receive other performance management-related resources.


Who should attend?

Employees from multinational companies
Employees working in multinational companies will understand the way in which cross-cultural aspects occur in the workplace and will improve their communication skills, their professional relations in multicultural teams and their conflict resolution skills, among others. Participants will have access to analyses regarding attitudes towards risk and time preferences, to case studies on cultural dilemmas and reconciliation of cultural differences. In addition to this, they will have exposure to examples of individual assessments and ideas concerning performance in the business environment. Thus, participants will understand cultural relations and rules, manifestations and engagement levels, as well as intercultural communication in different types of cultures. By the end of this training course, participants will have acquired an overview on cultural differences and the tools to manage them.

Top/middle/lower management people
One of the main benefits of this training course is that cross-cultural management gives managers the opportunity to understand the impact that culture has on management, to identify the areas in which cultural differences represent a challenge and a team’s management body in a multicultural environment. Therefore, managers will be able to understand cultural differences and the way in which these influence the business environment and management. Moreover, they will learn business etiquettes, and how to efficiently manage interculturality. This category of professionals will be able to understand corporate culture by analyzing various case studies on cultural typologies and will understand cultural implications and the optimization of negotiation and conflict resolution processes. By participating in this course, managers will be in the position to offer counsel on how cultural differences should be approached in order to maximize the potential of a multicultural team.

People collaborating with companies from abroad
For this category of participants, the “Cross-cultural Management” training course will represent a significant contribution to the development of skills and methods in approaching intercultural issues. This course will provide relevant information in order to understand the business environment culture and will present in a case study the results of the cultural analysis for Romania. Participants will improve their communication and conflict resolution skills, and will be able to understand that possessing different cultural perspectives is a must in order to gain a competitive advantage in the current global economy. The purpose of this training program is to encourage creativity in an environment defined by diversity and to determine participants to acknowledge cultural norms and behaviors.

FACILITATORGo to top button

Business Research Analyst and Trainer
Master of Science in Consumer
Affairs, PhD Candidate

Andrada-Iulia Ghețe is a Business Reasearch Specialist and Trainer at INTEGERPERFORM, the consulting arm of The KPI Institute, the global authority on Key Performance Indicators (KPIs) research and education.

Andrada manages The Institute’s first benchmarking project, a comparative analysis of the medical sector in the Member States of the Gulf Cooperation Council. She is also one of the active contributors to PERFORMANCE Magazine, writing articles on performance management-related topics.

Her advisory and account management experience have significantly improved her communication and negotiation skills. Moreover, Andrada’s work experience of over a year within Allianz Global Corporate & Specialty München has helped her gain project management competences, while also understanding the importance of properly managing cultural differences within a multinational corporation defined by diversity.

Andrada Ghețe is currently pursuing a PhD in Cross-cultural Management. She acquired her passion for research during her Master’s degree studies at Technische Universität München, when she carried out various marketing, strategy and leadership behavioral studies.

Subsequently, her Master’s thesis was an cross-cultural and comparative study of attitudes towards risk, time preferences and aversion towards inequality in Romania and Poland. Andrada has also obtained a KPI Professional Certificate, granted by The KPI Institute.

Moreover, she participated in various international conferences, such as: The International Management Conference 2014, International Conference in Business Excellence ICBE 2013 and International Conference on Social Sciences and Society 2013, where she presented research papers in the field.

Andrada is currently carrying out her research activities at the “Lucian Blaga University” in Sibiu, where she also delivers seminars on HR Management.

As part of her collaboration with Acumen Integrat, Andrada facilitates the “Cross-cultural Management” training course.


The “Cross-cultural Management” training course provides an interactive practice-based learning environment in which participants:

  • Learn to efficiently manage interculturality;
  • Understand cultural differences and the way they influence the business environment;
  • Improve communication and professional relations in multicultural teams;
  • Acknowledge cultural norms and behaviors;
  • Learn business etiquettes;
  • Encourage development and creativity in diversity.

By the end of this course, participants will have acquired an overview of cultural differences and the tools to manage them.


At the end of this course, participants will take a knowledge evaluation test which comprises 40 questions. In order to receive the diploma that acknowledges their competences in the field, participants must score at least 20 points.

LOCATIONGo to Top button

Hotel Grand Plaza,
5-7 Calea Dorobanților, District 1,
Bucharest, Romania
(+4021) 201 5000
(+4021) 201 1888


17 – 18 December 2014

Course date

10 December 2014

Early bird

03 December 2014



  • Participation fee:
    320 Euro + VAT*
  • Discount:
    280 Euro + VAT** – registration and payment made 2 weeks before the course
    250 Euro + VAT*** – registration of 2 or more participants from the same organization/ Acumen Integrat customers


Contact us for details and registration!

Anca Andrieş
Marketing and PR Coordinator
Phone: +40 369 801 650
Mobile: +40 746 673 701


“Newly introduced course in the training catalogue.”


  • Ali,I.,(2009), “Research oriented comprehensive Analysis of differences among the business environments of the world compared with Romania”, Cross cultural management, accessed online on //, last accessed in July 2013.
  • Costa Jr. P. T., Terracciano A. și McCrae R. R, (2001), “Gender Differences in Personality Traits Across Cultures: Robust and Surprising Findings”, Journal of Personality and Social Psychology. Vol. 81., Nr. 2., p322-331.
  • Dohmen, T.; Falk, A.; Huffman, D.; Sunde, U. (2007), “Are risk aversion and impatience related to cognitive ability?”, IZA Discussion Papers, No. 2735, available at, last accessed in June 2013.
  • “Romania – Culture” . Archived from the original the 31 December 2007, accessed online at
  • Smith P. B. și Dugan S.,(1996), “National Culture And The Values Of Organizational Employees”, Journal of Cross-Cultural Psychology, Vol. 27, 2nd Edition, p231.
  • Weber E.U., Hsee C. (1988), “Cross-cultural differences in Risk Perception, but Cross-cultural Similarities in Attitudes Towards Perceived Risk”, Management Science, Vol.44, Nr.9.
  • Trompenaars F. and Hampden-Turner C. (1998), Riding the waves of culture: Understanding cultural diversity in business.


1. Why is cross-cultural management important?

Economic globalization, global relocations and internationalization have brought about major changes in terms of the relations with international customers and cross-cultural management of diversity. Therefore, organizations have become aware of the fact that a proper management of cultural differences is a key factor in optimally reaching objectives even abroad. Statistically speaking, over 75% of acquisitions and international alliances fail due to cultural differences.

2. How do I get access to course materials and other resources?

Each participant will receive an e-mail with the course materials and an Excel document with useful resources within 3 days from the termination of the course. The Premium subscription to the platform will become active starting with the second day of the course.

3. Should I study prior to the course?

The participation in this course is not conditioned by a prior study or research in the field. The first course session is designed as an introduction to the core concepts, and it is meant to provide a common knowledge base for all participants.

4. Can another person replace the person that signed up for the course?

You can appoint someone else to attend the course, without paying another registration fee, should you not be able to participate in the course, subsequent to your registration.

Course date

17 – 18 December 2014


Hotel Grand Plaza, 5-7 Calea Dorobanților, District 1, Bucharest, Romania

Participation fee

320 Euro + VAT*


280 Euro + VAT**
250 Euro + VAT***


The course materials, lunch, coffee breaks are provided during the course. However, the participation fee does not include accommodation. For preferential rates on accommodation, please contact us.


Anca Andrieş
Phone: +40 369 801 650
Mobile: +40 746 673 701

Contact us
I want to be contacted for more information





“A training program like this one is mandatory for any Performance Manager. I was pleased and interested in participating in this course. I felt the other participants were as engaged as I was. It is a complete training program which professionally combines theory and practice, based on expertise and a certain performance maturity level, and this is really impressive. Methods, techniques, practice, case studies, they are all presented so as to open your appetite for knowledge, to go further into details, to get to know the field and explore it. This is exactly what a course of this type should transmit.”

Nicoleta Pulbere, Performance Manager, OMV Petrom Global Solutions IT